Speakers

19th September 2007


Welcome

  • Chamber of Commerce Vienna- KR Brigitte Jank, President
  • European Brand Institute Vienna - DI Dr. Gerhard Hrebicek, MBA,  Executive Director

Opening Panel:
Brand Values Across Europe - Countries, brands & industries 

  • European Brand Institute Vienna - Mag. Wolfgang Zankl, Chief Brand Analyst
  • IAA Europe - Dkfm. Erich H Buxbaum, Vice-President World Board und Area Director Europe
  • Austrian Patent Office - Dr. Friedrich Rödler, President
  • University of Vienna - Univ. - Prof. Dr. Peter Vitouch, Vice Dekan, Faculty of Social Sciences

Panel 1:
Brand Leadership Across Europe

  • Danone - Dkfm. Frank Uszko, Director Danone GmbH
  • Germen Digitalinstitute Berlin - Prof. Dr. Jo Groebel, Director
  • Mercedes - Mag. Stephan Gantner, Marketing Director, Pappas Auto
  • TUI AG - Dr. Karsten Fischer, President Patents and Licenses

Panel 2:
Country branding across Europe - with special emphasis on the brand "Austria"

  • Chancellor Dr. Alfred Gusenbauer, Republic of Austria
  • European Brand Institute Vienna - DI Dr. Gerhard Hrebicek, MBA,  Executive Director
  • Media Austria - KR Paul Schauer, Director of OmniMedia und MediaSelect, speaker of Media Austria
  • Raiffeisen - Dr. Wilfried Hanreich, Marketingdirector; Raiffeisenbank NÖ-Wien
  • Siemens - Heinz Brenner, Vice President Corporate Branding, Siemens AG Munich

Experten Diskussion / Expert's discussion
Panel 3: Brand Entertainment - psychology in media & communication  

 

  • MMD - Sconaid McGeachin, Client Service Director, Bratislava
  • GfK Austria - Prof. Dr. Rudolg Bretschneider, Executive Director
  • ORF - Walter Zinggl, Executive Director, ORF Enterprise
  • Seven One Media - Mag. Markus Breitenecker, Director
  • Universtity of Vienna - Univ. - Prof. Dr. Peter Vitouch, Vice Dekan, Faculty of Social Sciences

Experten Diskussion / Expert's discussion
Panel 4: Maximize your brand portfolio value - valuation, tax & legal protection

  • aviatax - DDr. Josef Wieser, Legal Expert Tax Adviser
  • European Brand Institute Vaduz - Dr. Marcello Scarnato, Wirtschaftsberater
  • MediaNet - Ing. Peter Leitenmüller, Editor
  • Kanzlei Neumayer & Walter, Dr. Johannes Neumayer, Lawyer
  • Österreichisches Patentamt - Dr. Friedrich Rödler, President
  • TUI AG - Dr. Karsten Fischer, President Patents and Licenses
  • Ungarisches Patentamt - Dr. Miklós Bendzsel, President


17.10 - 18.30: Experten Diskussion / Expert's discussion
Employer branding - Employees as brand ambassadors

  • Österreichische Lotterien - DI Friedrich Stickler, Gen. Dir. - Stv.
  • Österreich Werbung - Mag. Ariane Tockner, Brand Management
  • Pro m2 - Ing. Christian Reitterer, MBA, Executive Director
  • Raiffeisen - Dr. Wilfried Hanreich, Marketingdirector; Raiffeisenbank NÖ-Wien

 

 

20th September 2007

10.00 - 13.00 Workshop
"How does my Brand become a valuable asset"

  • aviatax - DDr. Josef Wieser, Legal Expert Tax Adviser
  • European Brand Institute Vienna  - Mag. Wolfgang Zankl, Chief Brand Analyst
  • MediaNet - Ing. Peter Leitenmüller, Editor
  • Pro m2 - Ing. Christian Reitterer, MBA, Executive Director
  • Universität Wien - Univ. - Prof. Dr. Peter Vitouch, Vice Dekan, Faculty of Social Sciences,